When purpose and play collide

Do you ever feel like corporate purpose statements are devoid of personality? As if it’s a statement that looks good on paper, or more typical on a wall, but it’s not something that is easy to play with, to make real, or to relate to. I’ve found the LEGO SERIOUS PLAY method the ideal way to give life and 3-dimensions to what can sometimes be an inane phrase. The power lies in the story behind what is built, it is the metaphors that give meaning. And we’re wired for meaning. I